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Teens' Favorite Social Media Platforms, 2015-2019 [CHART]

By David Erickson | June 20, 2019
Chart: Teens' Favorite Social Media Platforms, 2015-2019

Looking at the period between Spring 2015 and Fall of 2017, Snapchat seemed to be on an unstoppable rise in becoming the favorite social platform for the majority of teens.

But the latest results from Piper Jaffray’s semi-annual teen survey shows that Instagram is continuing to close the gap in an effort to win back the top spot.

Of the 8,000 US teens (average age 16.3 years) surveyed, 35% cited Instagram as their favorite social media platform. This percentage is up from 32% from only six months earlier, and 26% a year prior.

At the same time, Snapchat is the preferred social media platform for 41% of respondents, down from 46% in Fall 2018.

Piper Jaffray also pointed out that even though Snapchat is the favorite platform, Instagram is actually the most broadly used – meaning that for advertisers looking to grab the fickle attention of the younger generation, they may capture a larger share with Zuckerberg’s image-centered network.

Older social networks continue to lurk at the bottom of the rankings in the popularity stakes.

The percentage of teens naming either Facebook, Twitter or Pinterest as their favorite social media platforms has remained relatively unchanged, together capturing the fancy of just 1 in 8 teens. Read the rest at Marketing Charts.

Posted in Generation V, Mobile Marketing, Photo Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Facebook, Instagram, Mobile Social, Pinterest, Short Form Video, Snapchat, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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