Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels.
Below are some further highlights from Mediakix’s report.
Instagram is the top strategically important social media channel, with 9 in 10 (89%) survey respondents recognizing its importance for influencer marketing.
Instagram was followed by YouTube (70%), with fewer pointing to Facebook (45%), blogs (44%) and Twitter (33%) as important channels for influencer marketing.
What may come as a bit of surprise to some is that Snapchat was considered the least important social media channel for influencer marketing, as a leading 62% of respondents cited it as being of lesser importance.
This low ranking is attributed to the social network’s limited discoverability capabilities, as well as the relative lack of audience and engagement data available to influencers.
There is also evidence that Snapchat’s popularity is starting to flatline with teens as Instagram gains ground. Read the rest at Marketing Charts.