According to polling by programmatic platform OpenX, 30% of US adults now watch over-the-top (OTT) video in the bathroom.
The same number of respondents were as likely to watch OTT video in the bathroom while on vacation, but more likely than they were to (admit to) watch at their desk at work.
Tablets are also likely to play a role—mobile devices have been key in consumers inviting video (and therefore marketers) into the smallest room in the house.
eMarketer forecast that US users will spend 223.03 minutes per day on their mobile devices in 2019, up 3.8% from the previous year. We also see growth in time spent watching digital video with users spending 97 minutes per day on digital video devices. Read the rest at eMarketer.