Archive for April 2019
Technology Disrupting Digital Marketing [INFOGRAPHIC]
This infographic from Spiralytics illustrates ten new technologies that are disrupting the current state of digital marketing.
Read MoreSocial Media Activities By Platform [PODCAST]
In this episode of ‘Behind the Numbers,’ eMarketer principal analyst Debra Aho Williamson discusses where people share content and how these changes could affect marketers.
Read MorePandora vs Spotify Listeners, 2015-2023 [CHART]
Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer.
Read MoreUS Sports Viewers By League [CHART]
The US esports audience isn’t likely to reach Super Bowl proportions any time soon, but with viewer numbers expected to top 46 million in 2023, per eMarketer’s latest forecast, this is a large and growing segment of the sports entertainment ecosystem.
Read MoreMarketing Success Metrics [CHART]
When implementing advanced attribution models to better assign marketing credit across touchpoints, marketers grapple with choosing the best metrics among overabundant data points.
Read MoreAd Spending By Media & Format, 2018-2019 [TABLE]
Ad spend on over-the-top (OTT) streaming video will increase 20% this year to $2.6 billion, according to a Winterberry Group study of US ad spend data.
Read More23 Video Marketing Statistics [INFOGRAPHIC]
This infographic from Digital Vidya illustrates 23 video marketing statistics to highlight the importance of the tactic and also provides some video marketing tips and best practices.
Read More9 No-Cost Customer Acquisition Tactics [INFOGRAPHIC]
This infographic from QuickSprout illustrates 9 no-cost tactics you can use to acquire new customers.
Read MorePodcasts' Share Of Ear [PRESENTATION]
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
Read MoreConsumer Spending By Generation [CHART]
Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there’s a generation that has much more money to spend: Baby Boomers, according to Epsilon’s latest report on cross-generational marketing.
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