Podcasts' Share Of Ear [PRESENTATION]

By David Erickson | April 12, 2019

Edison Research latest Podcast Consumer 2019 report reveals more fascinating insights into podcast listeners. I discussed some of the highlights on the Beyond Social Media Show podcast.

Episode 265 of the Beyond Social Media Show

The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.

In addition, podcasting’s Share of Ear has more than doubled in five years, increasing 122% since 2014.

Although all key demographics grew, much of the increase in podcasting has come from Americans age 12-24.

Posted in Audio Marketing, Baby Boomers, Consumer Behavior, Content Marketing, Generation V, Generation X, Generations, Media Consumption, Millennials, Podcasting and tagged , , , ,