Podcasts' Share Of Ear [PRESENTATION]
Edison Research latest Podcast Consumer 2019 report reveals more fascinating insights into podcast listeners. I discussed some of the highlights on the Beyond Social Media Show podcast.
The audience for podcasting grew significantly in the past year. Today, 51% of Americans 12+ have ever listened to a podcast, with 32% having listened in the past month, and 22% in the past week.
In addition, podcasting’s Share of Ear has more than doubled in five years, increasing 122% since 2014.
Although all key demographics grew, much of the increase in podcasting has come from Americans age 12-24.