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Archive for March 28, 2019

B2B Content By Buying Stage [CHART]

By David Erickson | March 28, 2019
Chart: B2B Content By Buying Stage

Nearly half (47%) of the content created by B2B marketers in 2018 was created for the early stage of the buyer’s journey, according to a study from the Content Marketing Institute.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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