Beating out the likes of Facebook, Amazon and Microsoft, Google tools are more prevalent in large, high-performing SaaS businesses. Their products, Google Tag Manager, Google Analytics and G Suite are the top 3 tools used by SaaS businesses, according to a study by Drift [PDF] of the 100 companies featured in the Forbes’s “Cloud 100”.
The adoption of these 3 tools has also increased from 2017, when Google Analytics came in tops with 64%, Google Tag Manager was at 54%, and G Suite at 46%.
The Cloud 100 are privately-owned businesses ranked using four factors: valuation (30% weighting), operating metrics (20%), people and culture (15%) and a “market leadership” assessment (35%). The judging panel consists mostly of CEOs from publicly-traded SaaS businesses. While the companies may range in size, anywhere between 60 to over 6,000 employees, they all represent SaaS businesses that have gained attention from both peers and investors. Read the rest at Marketing Charts.