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Archive for March 21, 2019

Addressable TV Spending, 2016-2020 [CHART]

By David Erickson | March 21, 2019
Chart: Addressable TV Spending, 2016-2020

eMarketer predicts that $2.54 billion will be spent on targeted, addressable TV ads in the US this year. But addressable accounts for just 3.7% of total TV ad spending.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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