Millennials & Wearables [CHART]

Chart: Millennials & Wearables

This year, 23.8 million US millennials will have used a wearable device at least once per month. That’s roughly a third of the millennial population, according to our estimates.

We expect adoption to continue to increase steadily, reaching 28.9 million US millennials by 2022.

Millennials are replacing their simple fitness trackers with more complex devices like smartwatches.

In 2019, roughly half of wearable users age 18 and older will use a smartwatch, translating to 28.7 million adults.