Wearables & Generation V [CHART]
Adoption of wearables among teens is low. Just one in 10 internet users ages 12 to 17—or 2.5 million teens—will use a wearable device in 2018, according to our estimates.
“Advanced wearables like smartwatches come with a hefty price tag and sometimes cost just as much as a smartphone,” said eMarketer forecasting analyst Cindy Liu. “For most teens, if they can choose only one device, it most likely will be a smartphone. In fact, we forecast that 83.4% of internet users between 12 to 17 are smartphone users. Read the rest at eMarketer.