Online and offline conversations are estimated to drive almost one-fifth of consumer sales in the US. So as marketers turn their attention to Gen V, it pays to know what they’re talking about, especially as a report from Engagement Labs reveals that they have 35% more product conversations daily than adults ages 21 and older (13.4 vs. 9.9).
Here are 5 insights from the study, which defines teens/Gen V as people ages 13-20.
Compared to 2013, fewer teens are talking about less-portable brands, such as Toshiba, Microsoft and Asus. Interestingly, despite the continued popularity of gaming as a leisure activity among youth, teens are also talking less about Nintendo, Xbox and PlayStations, perhaps reflecting the rise to prominence of mobile gaming platforms. Read the rest at MarketingCharts.