Baby Boomer Smart Speaker Users, 2017-2018 [CHART]
In 2018, eMarketer estimated 8.2 million baby boomers in the US will use a smart speaker. That’s a 28.6% increase from 2017.
Adoption by baby boomers is a clear sign that smart speakers have become mainstream, with younger boomers outpacing teens in usage. One big reason? Not having to type every little thing into a small screen.
What’s more, some older boomers are starting to have difficulty with mobility, dexterity and declining vision. Voice interfaces remove some of the friction associated with these problems and make it easier to access information than using keyboards or smartphones. Read the rest at eMarketer.