Give a slight upper hand to Snapchat over Instagram in the Stories war, if results from a VidMob survey are to be trusted. In its research, conducted among 1,000 16-24-year-olds in the US, VidMob found that Snapchat (73%) edged Instagram (70%) for consumption of Stories. The real gap, though, was in creation of content for Stories on these platforms.
Fully 58% of Gen Z respondents reported posting Snapchat Stories, as opposed to 39% posting Instagram Stories.
As for Facebook Stories? Just one-third (34%) of Gen Z respondents reported watching them, and far fewer (13%) reported creating them.
These results generally fall in line with broader social media preferences among teens, which tend to favor Snapchat over Instagram, with Facebook far further back. (Teens generally identify Snapchat as their most-used platform, too.) Read the rest at MarketingCharts.