Instagram Growth, 2017-2018 [CHART]

Chart: Instagram Growth, 2017-2018

This year, 104.7 million people in the US—or 31.8% of the population—will use Instagram, a 13.1% increase from 2017, according to eMarketer estimates.

What’s Driving Instagram’s Growth?

Instagram Stories.

Stories was a major growth driver in 2017, and even though this year’s growth won’t be as high as last year, the feature is still attracting new users to the platform. Read the rest at eMarketer.