Streaming music is one of the most common uses of Smart Speakers, and there’s evidence now that Smart Speaker owners are beginning to default to their devices for all their audio needs. Indeed, Smart Speaker owners are more likely to listen to audio most often on their devices than on AM/FM radio, according to the Spring 2018 Smart Audio Report from NPR and Edison Research.
This latest study surveyed 909 adults own a Smart Speaker, split into First Adopters (26%) – who have owned their device for at least a year – and the Early Mainstream (74%), who have owned theirs for less than a year.
While that makes the First Adopter sample quite small (n= ~235), it’s interesting to compare the behaviors of the group with those of the Early Mainstream group, who have owned their device for less time.
One of the more interesting results relates to audio listening preferences. First Adopters are more likely to say they listen to audio on their Smart Speaker (25%) most often than on any other device, including smartphones/tablets (23%), speakers connected to smartphones (21%) and AM/FM radio (17%).
By comparison, Early Mainstream users continue to listen most often on their smartphone/tablet (26%), though their Smart Speakers (22%) are close behind. Read the rest at MarketingCharts.