Consumer Electronics Household Penetration Rates [CHART]
For the first time the three most-owned devices in US households are screen devices, says the Consumer Technology Association (CTA) in announcing the results of a recent study. It may not be surprising that TVs remain virtually ubiquitous and smartphones rapidly growing in household penetration. But perhaps it’s a little more unexpected that laptops have reached their highest rate of ownership yet.
The results of the study, which is based on a Q1 telephone survey of 2,016 US adults, indicate that TVs are in 96% of US homes. While traditional TV viewing has been in systemic decline, the TV universe has continued to grow, per Nielsen estimates.
Meanwhile, smartphone penetration continues to rapidly expand as older Americans increasingly adopt the devices. Smartphones are now owned in 87% of US homes, per the CTA, which notes the possibility that smartphone ownership will match TV ownership within the next 5 years. Read the rest at MarketingCharts.