Pinterest ad revenues are estimated to cross the $1 billion mark by 2020.
Pinterest is rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product. For 2018, we forecast that the platform will generate $7.15 in average ad revenues per user (AARPU). That’s a 34.4% increase over the prior year.
This rise also speaks to the rich data and targeting ability that is possible with social networks, as compared with other digital properties where marketers may not always know who is watching. Read the rest at eMarketer.