Strategic Importance Of Mixed Reality [CHART]

Chart: Stategic Importance Of Mixed Reality

Most companies are not using mixed reality in any way, according to a recent study, but that doesn’t mean they don’t think it’s important.

A survey conducted by Harvard Business Review in March 2018 found that roughly two-thirds of the 394 US executives polled said they are currently exploring or testing the use of mixed reality (MR) technology. Only 20% said they are “currently in production or deploying MR.”

But the respondents were in agreement that the technology will be important in the near future. More than half of the US executives surveyed said MR would be very important to their strategic goals within three years. Read the rest at eMarketer.

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