Connected TV households now make up nearly three-quarters of all US households, but those penetration levels don’t necessarily add up to a huge advertising market—yet.
In a new forecast package, eMarketer estimates there will be 182.6 million connected TV users in the US this year, up 8.1% from 2017. That works out to roughly 55% of the population.
At a household level, eMarketer estimates there are 88.7 million connected TV households in the US, or 71.6% of all households.
According to estimates from Tru Optik, reported in Broadcasting & Cable, US ad spending on connected TV will total $8.2 billion this year, up roughly 75% from the $4.7 billion spent in 2017. Tru Optik projects strong gains for the next two years as well, growing to $13.3 billion in 2019 and $20.1 billion in 2020. Read the rest at eMarketer.