According to a June 2018 survey from Edelman Intelligence, commissioned by snack brand GoGo SqueeZ, the majority of US parent internet users (76%) believe their children are spending too much time with digital devices.
They have an answer for that problem: schedule activities to keep kids busy (and off of their phones). The downside, though, is that kids end up with less free time, and parents don’t necessarily like that idea, either. Fully 72% of the parents surveyed said their kids have less free time than they enjoyed in their own childhoods.
The desire that kids feel to pick up a device is powerful. Half of respondents said their children will reach for a digital device just to occupy themselves. Read the rest at eMarketer.