Marketing Reports, Surveys & Polls For September, 2018

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• Social Media Examiner – Social Media Advertising: New Research for Marketers
• MediaDailyNews – Just Earn It: Kaepernick Spot Delivers 2-to-1 Social Vs. Paid Value
• Marketing Land – Report: Digital now makes up 51% of US ad spending
• eMarketer – Amazon Is Now the No. 3 Digital Ad Platform in the US
• Digiday – The state of advertising on Instagram Stories in five charts
• Forbes – Digital Marketing Spend Roars Despite Weak Privacy Concerns And Capability Performance
• Marketing Charts – Digital Advertisers Hope to Better Dynamically Segment Audiences
• eMarketer – Facebook Messenger Ads: Are They Worth It?
• Marketing Charts – Advertisers Say Blockchain’s Marketing Potential Is Yet to be Envisioned
• The Drum – How marketers are seeing value in a proven standard: The Drum and GumGum release a report on contextual advertising

Artificial Intelligence

• eMarketer – Why Marketers Use AI For Audience Targeting

Audio Marketing

• MarTech Today – Podcasting continues its meteoric rise, creating more opportunities for marketers
• Marketing Charts – One-Third of Adults Report Owning A Smart Speaker, And They’re Comfortable With Voice Tech
• eMarketer – Podcast Upfront Spotlights Fast-Emerging Advertising Market

Big Data

• eMarketer – Some Marketers Are Cutting Back on Third-Party Data

Consumer Behavior

• Marketing Charts – Retail Spending Grows by 5.4% in H1 2018. Where Are Americans Spending More?
• eMarketer – Fans Are Becoming Increasingly Engaged In Fantasy Sports
• Marketing Charts – US Consumer Spending on Video Games is Soaring This Year
• Marketing Charts – People Don’t Like the Idea of Being Linked to Marketing Segments

Content

• Divvy  HQ – 2018 Content Planning Report
• Clutch – How Content Marketing Benefits Businesses

Demographics

• Pew Research – The American middle class is stable in size, but losing ground financially to upper-income families
• eMarketer – How Millennial Men Are Faring in the Post-Recession Economy

eCommerce

• Marketing Charts – People Aren’t That Interested in Making Purchases Through Social Media or Chatbots
• Moz – The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [VIDEO]
• Marketing Charts – 5 Interesting Points About Amazon Shopping Behavior
• Advertising Speciality Institute – Amazon’s B2B Marketplace Could Surpass $10 Billion

Email Marketing

• Marketing Charts – Brands: Avoid These Email Pitfalls
• EmailMarketingDaily – Study: Only 32% Of First-Half Emails Were ‘Clean’
• eMarketer – Why Many B2B Marketers Struggle With CRM Integrations
• EmailMarketingDaily – CRM Systems Not Yet Integrated With Billing: Report
• Marketing Charts – Marketers Clearly See Email As The Best Content Distribution Channel

Ethnic Marketing

• MarketingInsider – An In-Depth Look Into U.S. Hispanic Population
• Marketing Charts – African-Americans Display Above-Average Device Ownership and Usage

Event Marketing

• Harvard Business Review – The Event Marketing Evolution
• Marketing Charts – These Are the Types of Events That B2B and B2C Firms Splurge On

Generations

• Marketing Dive – Survey shows digital-native Gen Z prefers in-person interaction with brands
• Marketing Charts – Texting is Now Teens’ Favorite Way to Communicate With Friends
• Pew Research – A Majority of Teens Have Experienced Some Form of Cyberbullying
• Marketing Charts – Most Gen Z Shoppers Say They Often Discover Products on Social Media
• Marketing Charts – What Are Today’s Teens Talking About? 5 Insights.

Influencer Marketing

• Marketing Charts – The US Purchase Influencers Report 2018
• MarketingProfs – The Power Of Micoinfluencers [INFOGRAPHIC]

Marketing

• SendGrid – The Future Of Digital Communications Study
• Marketing Charts – B2B Marketers: These Are Considered to be the Most Critical Factors Behind ABM Success
• Inverse – Study on 1.5 Million People Reveals the 4 Major Human Personality Types
• Marketing Charts – B2B Marketers’ Use of ABM Grows
• World Economic Forum – Strategic Drivers of New Business Models
• Marketing Charts – Publishers: Don’t Just Focus on Platform Traffic
• EmailMarketingDaily – Consumers Say: Treat Us Like People, Not Numbers
• Marketing Charts – Three Short-Term Trends From The Latest CMO Survey
• Marketing Land – Despite buzz, only one-third of B2B businesses are committed to ABM, report says

Media Consumption

• DigitalNewsDaily – Millennials Take Their News With A Digital Twist

Mobile Marketing

• eMarketer – Most Apps Get Deleted Within a Week Of Last Use

Politics

• PBS – Majority of Americans believe constitutional rights being ‘diluted,’ poll shows
• Pew Research – Women & Leadership 2018
• RedWhite&BlueBlog – Enter Stage Left: Progressive Sites Proliferate Too
• eMarketer – As Midterm Elections Heat Up, Ad Spending Rises

Search

• Search Engine Journal – Marketers Say Link Building is Their Most Effective SEO Strategy [STUDY]
• SearchMarketingDaily – Most Expensive Search Keywords Surpassing $200 Per Click

Social Media

• Pew Research – Many Facebook users don’t understand how the site’s news feed works
• Pew Research – Americans are changing their relationship with Facebook
• Harvard Business Review – A Study Shows the Best Times of Day to Post to Social Media
• VentureBeat – Pinterest passes 250 million monthly active users
• MarTech Today – The newest Forrester Wave on social listening platforms expresses disappointment in the category
• SocialMediaInsider – Millennials Deleting Facebook App From Phones
• DigitalNewsDaily – Facebook Users Unhappy With News Feed
• Forbes – People Spent 85 Billion Hours In WhatsApp In The Past 3 Months (Versus 31 Billion In Facebook)
• eMarketer – Are Smartphone Users Weeding Out Facebook?

Video Marketing

• Marketing Charts – The Pay-TV Industry is Benefiting from Subscribers’ Inertia
• The Verge – Netflix and YouTube are most throttled mobile apps by US carriers, new study says
• Marketing Charts – Connected TV Device Penetration Has Reportedly Tripled Since 2010
• Marketing Charts – Online Sources Growing for Video Content Discovery

Word Of Mouth

• Convince & Convert – New Research Shows Power of Word of Mouth Marketing