Archive for September 2018
Importance Of Mobile Apps By Generation [CHART]
In an April 2018 survey by ThinkNow Research, 40% of US mobile app users said apps were Very Important in their daily life. Millennials were slightly more likely to feel this way, though not by much.
Read MoreAugmented Reality Shopping [CHART]
Emerging technologies like augmented reality (AR) offer new promise for retailers looking to elevate the shopping experience. But are people interested?
Read MoreMarketers' Top Strategic Risks [CHART]
Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
Read MoreTrust In Retailer Data Security [CHART]
Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
Read More23 Essential Branding Elements [INFOGRAPHIC]
This infographic illustrates 23 essential branding elements to consider when creating a brand.
Read More11 Essential Marketing Skills [INFOGRAPHIC]
This infographic from Maryville University illustrates the importance of eleven essential marketing skills that business innovators should master.
Read MoreAverage Net Promoter Score By B2C Industry [CHART]
Which B2C industries and brands enjoy the highest net promoter scores (NPS)? NICE Satmetrix, one of the co-developers of this metric, asked 62,000 Americans to rate 188 brands across 23 industry sectors.
Read MoreOut Of Home TV Viewing By Generation [CHART]
Young people are watching less traditional TV in the home – that much is clear. But data from Nielsen indicates that they haven’t abandoned their interest in linear TV.
Read MoreWho Benefits Most From Personal Data? [CHART]
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Read MoreTraditional Media Consumption By Channel, 2011-2018 [CHART]
People around the world are expected to spend about 8 hours a day consuming media this year, representing a 12% jump from 2011.
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