Influence Of Online Platforms Over User Behavior [CHART]

Chart: Online Platforms Influence Over User Behavior

A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report [PDF] from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI). While these people are primarily concerned about cyber criminals, the vast majority say that internet companies have contributed to their growing concern.

The survey was fielded among more than 25,000 internet users ages 16-64 (18-64 in the US and Canada) in 25 economies. Respondents in the US were right on the average (52%) in terms of growing privacy fears, while showing an above-average likelihood to blame those concerns in part on their own government and on internet companies.

A sense that online platforms have an excess of power is likely fueling the concern over internet companies’ role in privacy fears. Indeed, respondents were about twice as likely to say that various platforms have too much rather than too little power. Read the rest at MarketingCharts.

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