Data breaches are proliferating at a time when marketers are becoming increasingly reliant on user data, and this has left many CMOs in agony.
In a May survey of 1,000 senior-level marketers and CMOs worldwide conducted by Dentsu Aegis Network, about three in 10 respondents said that a data breach was the strategic risk that they’ll worry about the most over the next few years. The surveyed CMOs worried more about misuse of consumer data than they did about increasing competition and the dominance of tech platforms.
Big data breaches like the ones that Yahoo and Target had can spell the end of a CMO’s career, according to Warren Zenna, founder of Zenna Consulting Group. Read the rest at eMarketer.