Archive for September 2018
Audience Identification [INFOGRAPHIC]
This infographic from Digital Marketing Philippines illustrates the steps to follow to identify and reach your target audience online.
Read MoreInfluencer Marketing Strategies [INFOGRAPHIC]
This infographic from Grin illustrate 10 strategies marketers can consider hen working with influencers.
Read MorePodcast Advertising Market Size, 2016-2020 [CHART]
The total US podcast advertising market grew by 86% in 2017 to reach $313.9 million. Companies directly reporting podcast advertising revenues – which collectively represent less than 100% of the podcast ad market – said their ad revenues more than doubled year-over-year.
Read MoreHow Consumers Share Feedback About Customer Experiences [CHART]
People around the world say that customer experience is a competitive differentiator for brands. But do good or bad experiences reverberate beyond the customers themselves? As it stands, most people will tell someone about a very good or very bad experience.
Read MoreWhat Marketers Post On Social Media vs What Consumers Want [CHART]
Measuring ROI is a far greater challenge for social media marketers than determining what content to post, according to a study from Sprout Social. But are marketers in alignment with consumers’ preferences when it comes to post types?
Read MoreTriggered Email Conversion Rates [CHART]
Marketers enjoyed strong email response rates in Q1, perhaps as a result of tempered volume in the wake of the holiday period, according to Yes Lifecycle Marketing’s Q1 Email Benchmark Report 2018.
Read MoreInfluence Of Online Platforms Over User Behavior [CHART]
A slight majority (52%) of people around the world say they’re more concerned about their online privacy than they were a year ago, according to a report from Ipsos, the Internet Society and the Centre for International Governance Innovation (CIGI).
Read MoreSmall Business Video Marketing [INFOGRAPHIC]
This infographic from Score illustrates the benefits and value of video marketing for small businesses.
Read MoreSocial Media Checklist [INFOGRAPHIC]
This infographic from SEMRush illustrates daily, weekly, monthly and quarterly to-dos for social media marketers.
Read MoreTrends Affecting Creative Professionals [CHART]
Artificial intelligence (AI) is more than just a job-eliminating technology. It also has the potential to change how people approach creative work.
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