Marketing Reports, Surveys & Polls For August, 2018
Here’s a round-up of the marketing reports we’ve been tracking this month:
Advertising
- Ad Tech Daily – Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking
- eMarketer – Ad Fraud Still Plagues Digital Media’s Supply Chain
- The Manifest – How Businesses Use Online Advertising in 2018
Artificial Intelligence
Audio Marketing
- USC Annenberg – Older users embracing digital assistants
- Marketing Land – Google continues to gain global smart speaker share
- eMarketer – Spotify’s User Growth Continues as Pandora Plateaus
Consumer Behavior
Content
- Buffer & BuzzSumo – We Analyzed 43 Million Facebook Posts From the Top 20,000 Brands
- HubSpot – State Of Inbound 2018
- CMSWire – 6 Takeaways from Gartner’s Magic Quadrant for Web Content Management
- Greentarget – 2018 State Of Digital & Content Marketing – Professional Services Edition
Design
Digital Transformation
- World Economic Forum – Oil and Gas: on the cusp of a digitally fuelled new era
eCommerce
- Marketing Land – Report: Amazon internal data suggest ‘voice-commerce’ virtually nonexistent
- Internet Retailing – 87% of shoppers will abandon a cart if checkout process is complicated
- World Economic Forum – The New Physics of Financial Services – How artificial intelligence is transforming the financial ecosystem
Email Marketing
- Adobe – 2018 Consumer Email Survey
- EmailMarketing Daily – Email Top Channel For Aesthetic Healthcare Doctors, But They Lack Resources, Study Finds
- Email Insider – The Sweet Spot In The C-Suite: Execs Love Email Content
- Campaign Monitor – 4 Steps To Awesome Email Automation
- EmailMarketing Daily – Data Breaches Fell In 2018, But Email Address Exposure Grew
- Smart Insights – The Data-Backed Best Time to Send Your Email Campaigns
Ethnic Marketing
- The Marketing Insider – Why Hispanics Are The Future Of The Auto Industry
Experiential
- Customer Think – CX + EX (Employee Experience) = Great Experiences
- MarTech Today – Gartner’s first MQ report on Personalization Engines points to the category’s robust evolution
Generations
Influencer Marketing
- GlobalWebIndex – 5 Trends to Know for Influencer Marketing Success
Marketing
- IBM – The modern marketing mandate: Chief Marketing Officer study
- MarketingProfs – The State of Marketing Technology in 2018
- MediaDailyNews – Report Finds U.S. Marketers Shifting From ‘Data’ To ‘Identity’-Based Marketing, Proficiency Mixed
- Marketing Charts – CMOs Want to Deliver Business Growth. These Are Their Strategic Priorities.
Media Consumption
Politics
- Mother Jones – College-Educated Republican Women are Extinct
- Pew Research – 14% of Americans have changed their mind about an issue because of something they saw on social media
- Pew Research – Republicans and Democrats agree: They can’t agree on basic facts
Public Opinion
- otonomo – Do Our Cars and Phones Define Us?
- Pew Research – Why Americans Go (and Don’t Go) to Religious Services
- Pew Research – The Religious Typology
Retail
- eMarketer – Many Shoppers Still Prefer Human Touch at Checkout
- McKinsey – How analytics and digital will drive next-generation retail merchandising
Search
- BrightLocal – SEO Citations Study: How Many Citations Do You Need to Compete?
- siegemedia – The 100 Most Popular Google Keywords
Sharing Economy
- Venture Beat – Airbnb for Work claims 700,000 businesses as bookings tripled for second year in a row
Social Media
- Moneyish – Women online daters peak at age 18. Men peak at 50.
- Sprout Social – Social media & the evolution of transparency
- JDP – Industries With the Best LinkedIn Photos
Talent
- Sapping Attention – Mea culpa: there *is* a crisis in the humanities
UX
- Convince & Convert – 25 Best University Websites For 2018
Video Marketing
- VidMob – The State Of Social Video [PDF]
- Slide.ly – Online Video Watching Habits 2018
- Axios – Video streaming growth in U.S. stunted by crowded market