In a June survey of 82 senior marketing executives worldwide conducted by The CMO Club and Thunder, 78% of respondents said it is “inexcusable” for consumers to keep receiving ads for products they already bought. However, 60% were not confident in the accuracy of the reports they receive on ad frequency. Without really knowing how many times people are seeing a given ad, it’s difficult to prevent a user from seeing an ad too many times, or even worse—from seeing ads for stuff they just bought.
More than three-fourths of the 1,000 US consumers surveyed by Nanigans in March said they see too many retargeting ads from the same retailer. Read the rest at eMarketer.