Smart Speaker Ownership Effect On AM/FM Radio Listening [CHART]
Streaming music is one of the more popular uses of Smart Speakers, per recent research, but what’s the source of the music? As it turns out, a substantial portion of AM/FM radio listeners have increased their consumption of AM/FM radio stations since they obtained a Smart Speaker, according to the latest annual TechSurvey from Jacobs Media.
The survey was fielded among almost 64,300 listeners of 567 AM/FM radio stations in the US and Canada. Some 21% of respondents reported owning a Smart Speaker, almost doubling the share (11%) from last year’s survey.
Among Smart Speaker owners, about one-quarter (26%) regularly listen to music from an AM/FM radio station on their device, and about 1 in 6 (16%) listen to news or talk from an AM/FM radio station.
Interestingly enough, Smart Speaker owners are almost three times as likely to say that they listen to more AM/FM radio (19%) since getting their devices than to say they’re listening to less (7%). Read the rest at MarketingCharts.com.