Decline Of Facebook Interactions, 2017-2018 [CHART]

Chart: Total Facebook Interactions, 2017-2018

Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018.

Naturally, if the world’s top Facebook Pages are posting an additional 20,000 pieces of content per day to the platform, there’s going to be an increase amount of competition in the News Feed and a decrease of engagement across the board.

Their findings show that engagement has dropped by more than 50% over the last 18 months. Read the rest at Buffer.