Subscription Services Market Penetration [CHART]
Media subscription services for video, music and software have become so ingrained in our routines that for many, monthly fees are just a part of life. But consumers can only budget so much for these conveniences. Are media budgets squeezing out meal kits and other subscription box services?
According to a June 2018 survey by mobile agency Fetch, the majority of US internet users subscribe to a video service (71%). That figure drops dramatically for other categories, including retail-focused ones. For example, 18% said they subscribe to a fashion and beauty subscription service, while 10% used a grocery service.
The data suggests that even though there is a wide gap in purchasing items other than media via subscription, there is still widespread interest in grocery services and fashion and beauty boxes. Close to a third of the survey respondents said they are investigating services like Amazon Fresh and Blue Apron, and 29% are looking into companies like Birchbox, StitchFix and Dollar Shave Club. Fewer than 10% are currently trialing a retail subscription service. Read the rest at eMarketer.