Marketing Reports, Surveys & Polls For July, 2018

Here’s a round-up of the marketing reports we’ve been tracking this month:

Advertising

• Marketing Land – Report: Facebook takes a back seat to Instagram as ad spend on the Facebook-owned app grows 177%
• Standard Media Index – Ad spend data direct from the source

Artificial Intelligence

• Everstring – The State Of AI In B2B Marketing
• The Drum – B2B marketers are ‘generally unclear’ of what AI means, according to research

Audio Marketing

• NPR/Edison Research – Smart Audio Report [Video]
• Nielsen – Audio Today 2018: A Focus On Black And Hispanic Audiences

Big Data

• comScore – Unlocking the Power of Location Data for Publishers
• McKinsey & Company – The most perfect union: Unlocking the next wave of growth by unifying creativity and analytics

Content

• The Next Web – Data shows people want serious long-form content — and brands need to take note

Economy

• Pew Research – Income Inequality in the U.S. Is Rising Most Rapidly Among Asians
• Pew Research – Number of foreign college graduates staying in U.S. to work climbed again in 2017, but growth has slowed

Email Marketing

• Return Path – The State Of Email Marketing
• adestra – 2018 Email Marketing Industry Census

Experiential

• MarTech Today – Forrester issues first Wave report on Experience Optimization

Generations

• Pew Research – Gen X rebounds as the only generation to recover the wealth lost after the housing crash

Marketing

• Merkle – Digital Marketing Report, Q2 2018
• Demand Gen – 2018 B2B Buyers Survey Report: Sales Representatives Play Greater Role Within Critical 1-3 Month Active Buyer Timeframe
• Forbesinsights – Data Versus Goliath: Customer Data Strategies to Disrupt the Disruptors
• Hill Research – All The Single Ladies: Reaching The Modern Independent Woman

Measurement

• Netbase – The Complete Guide to Social Media Analytics
• Ascend2 – Measuring Marketing Attribution
• SaS – Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience
• Association of National Advertisers – Sponsorship Measurement Needs Improvement
• MIT Sloan Management Review – Leading With Next-Generation Key Performance Indicators
• Spiceworks – Marketers vs. Business Leaders: The Metrics That Matter
• AppsFlyer – 2018 Lifetime Value Benchmarks
• Marketing Land – Report: Social media sentiment not predictive of offline brand outcomes
• MediaPost – 25% Of Marketers Lack Skills To Measure Success Of Data

Media Consumption

• Consumer Technology Association – Smartphones Approaching TVs as Americans’ Most-Frequently Owned Tech Product
• Kantar Media – Consumer use of digital for health is growing

Music Marketing

• Nielsen – US Music Mid-Year Report 2018

News Media

• Pew Research – State Of The News Media
• Pew Research – About a third of large U.S. newspapers have suffered layoffs since 2017
• The Economist – Donald Trump’s attacks on the media may have backfired

Politics

• Pew Research – Turnout in this year’s US House primaries is up, especially on the Democratic side

Public Opinion

• Gallup – Military, Small Business, Police Still Stir Most Confidence
• Netbase – Brand Passion Report: Top 100 Global Brand Love List 2018
• CMI Community Marketing & Insights – 12th Annual LGBTQ Community Survey®
• MRINetwork – 2018 Reputation Management Study [PDF]
• Jumpshot – 2018 Marketers Survey
• BizReport – Survey: Google, Facebook most influential
• Pew Research – As New Tariffs Take Hold, More See Negative Than Positive Impact For The US
• Pew Research – Strong Men, Caring Women: Americans’ Views On Gender Traits
• Pew Research – Obama Tops Public’s List of Best President in Lifetime, Followed by Clinton, Reagan
• Pew Research – Americans Divided on Kavanaugh’s Nomination to the Supreme Court
• Pew Research – Public Views of Gene Editing for Babies Depend on How It Would Be Used
• Pew Research – Growing Partisan Differences in Views of the FBI; Stark Divide Over ICE
• Pew Research – Most Americans say higher ed is heading in wrong direction, but partisans disagree on why

Search

• Search Engine Land – Report: Google’s mobile search results now show image thumbnails 45% of the time

Social Media

• Pew Research – Social Media Use Continues to Rise in Developing Countries but Plateaus Across Developed Ones [PDF]
• MediaPost – Emojis Score With Mobile Users
• Pew Research – Activism In The Social Media Age
• Pew Research – Taking Sides On Facebook: How Congressional Outreach Changed Under Trump
• Pew Research – Moderates in Congress go local on Facebook more than the most ideological members
• Ipsos – Likelihood to Use Sharing Economy Services This Summer Declines Among Americans

Video Marketing

• comScore – State of OTT
• FreeWheel – Q1 2018 Video Monetization Report