Most small business owners are self-taught when it comes to marketing and promoting their businesses, according to results from a Constant Contact survey. And while most do some form of marketing for their businesses, fewer than half consider themselves “marketing savvy”.
Nonetheless, it seems as though small businesses are working with a varied mix of marketing tools, with digital channels atop the list.
Email marketing is the most popular form of marketing undertaken by the 1,005 US small business owners surveyed, though only around 4 in 10 (42%) are using email to connect with new and potential customers and drive brand awareness.
Of note, Constant Contact reveals that email marketing is more broadly-used by small businesses with more employees (11-20) than by the total sample, at 61% and 42%, respectively. Furthermore, businesses with 11-20 employees display an above-average likelihood to believe that email marketing will be important to the future of their business (69% feeling that way, versus the 51% average). Read the rest at MarketingCharts.com.