Voice-Activated Shopping Behavior [CHART]

Chart: Voice-Activated Shopping Behavior

Need help finding a specific item in-store? Just ask Siri for the aisle number.

That’s just one of the ways 1,203 US internet users said they would use their voice assistant via their mobile device while shopping in-store, according to a May 2018 survey by Voicebot, a media property focusing on the voice-enabled web.

Nearly 21% of respondents said they would ask their voice assistant for in-store help, while 17.6% would use their voice assistant to self-checkout. And that was a common theme. Out of the five responses given, three indicated that many would turn to their voice assistant rather than a sales associate while shopping in-store. Read the rest at eMarketer.