There’s been plenty of research of late indicating that people value informative brand content, and a new report from Meyocks backs that up: 9 in 10 consumers surveyed for the report agree that brands should provide value-added information to their customers. But what kind of information?
Among those feeling that brands should offer value-added information, a strong majority felt that brands should provide details on how to get the most out of the product (77.3%) and information on different ways to use the product (73.4%). In other words, more than two-thirds of consumers overall feel that brands should be providing such information.
Meanwhile, among those who agree that brands should provide customers with value-added information, a majority (58%) feel that brands should provide details on different ways to use the product, while close to half (46%) say that brands should provide education around topics related to the product. Read the rest at MarketingCharts.com.