Increasing conversions ranks as one of the top priorities for an integrated search and social advertising strategy, according to a report from Ascend2 and its Research Partners. Unfortunately it’s also considered to be the most challenging aspect of search and social advertising success, more so even than attribution of revenue to these channels.
As such, it’s important to see where marketers are finding success with search and social advertising tactics.
Two stand out in the survey, which was fielded among 233 marketing influencers evenly distributed across company sizes and B2B and B2C channels.
The first of those is remarketing/retargeting, cited by 45% of respondents as an effective tactic in use for improving search and social advertising performance. That aligns with separate research which has pointed to remarketing as one of the most effective PPC tactics. Read the rest at MarketingCharts.com.