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Archive for May 2018

Best Dayparts For Webinar Attendance [CHART]

By David Erickson | May 22, 2018
Chart: Best Dayparts For Webinars

While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.

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Prime Time For Webinar Marketing [CHART]

By David Erickson | May 21, 2018
Chart: Prime Time For Webinar Marketing

Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.

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Customer Loyalty [INFOGRAPHIC]

By David Erickson | May 20, 2018
Infographic: Customer Loyalty

This  infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business. 

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Digital Marketing Industry, 2018 [INFOGRAPHIC]

By David Erickson | May 19, 2018
Infographic: Digital Marketing Industry 2018

This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.

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Smartphone Activities Americans Over 50 [CHART]

By David Erickson | May 18, 2018
Chart: Smartphone Activities Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.

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Media Engagement Activities [CHART]

By David Erickson | May 17, 2018
Chart: Media Engagement Activities

The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.

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Device Adoption Among 50+ Americans [CHART]

By David Erickson | May 16, 2018
Chart: Device Adoption Among 50-Plus

Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.

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Mobile Page Speed Benchmarks By Industry [CHART]

By David Erickson | May 15, 2018
Chart: Mobile Page Speed Benchmarks

The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.

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Perceptions Of Gender Inclusivity [CHART]

By David Erickson | May 14, 2018
Chart: Perceptions of Gender Inclusivity

3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in  stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.

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Inbound Marketing Tactics [INFOGRAPHIC]

By David Erickson | May 13, 2018

This infographic from Everyltic illustrates some of the benefits of and tactics to use for your inbound marketing efforts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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