Archive for May 2018
Best Dayparts For Webinar Attendance [CHART]
While midweek is the best time to host a webinar, the midday hours during or just after lunch — noon to 3 pm (EST) — are the sweet spot during the business day, accounting for 66% of all webinar attendance.
Read MorePrime Time For Webinar Marketing [CHART]
Given the B2B audience nature of the medium, the sweet spot of webinar marketing from a media planning point-of-view is midday and midweek, according to findings of an exhaustive analysis of webinar marketing events held in 2017.
Read MoreCustomer Loyalty [INFOGRAPHIC]
This infographic by FieldBoom illustrateds twenty aspects of customer loyalty and why it is important to your business.
Read MoreDigital Marketing Industry, 2018 [INFOGRAPHIC]
This infographic from Digital Ready illustrates the latest trends in digital marketing and offers insights into the state of the ever-changing online marketing landscape.
Read MoreSmartphone Activities Americans Over 50 [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, says the AARP in research, and those Americans are most likely to use their devices for messaging.
Read MoreMedia Engagement Activities [CHART]
The majority of adults in the US engage with a variety of media on a regular basis, ranging from watching shows and episodes to listening to music, checking social media and watching short videos.
Read MoreDevice Adoption Among 50+ Americans [CHART]
Seven in 10 Americans ages 50 and older own a smartphone, reveals the AARP in a report. That includes a majority (55%) of adults ages 70 and up.
Read MoreMobile Page Speed Benchmarks By Industry [CHART]
The probability of a mobile site visitor bouncing from a page more than doubles when the page load time goes from 1 second to 10 seconds, according to Google’s updated look at mobile page speeds.
Read MorePerceptions Of Gender Inclusivity [CHART]
3 in 4 people in the US believe that traditional gender roles have changed. They don’t believe in stereotypes such as a woman’s primary role being the caretaker of the home or a man’s primary role as being the breadwinner.
Read MoreInbound Marketing Tactics [INFOGRAPHIC]
This infographic from Everyltic illustrates some of the benefits of and tactics to use for your inbound marketing efforts.
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