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Archive for April 20, 2018

Email A/B Testing Accuracy By Goal [CHART]

By David Erickson | April 20, 2018
Chart: Accuracy Email A/B Test by Wait Time

A/B testing is the most common conversion rate optimization (CRO) method, and is also considered the most valuable. But when testing email campaigns, how long should you wait before deciding a winner?

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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