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Archive for April 12, 2018

Sponsored Content Labeling By Social Influencers [CHART]

By David Erickson | April 12, 2018
Chart: Sponsored Content Labeling By Social Influencers

According to a January 2018 survey of influencers worldwide from Zine, 52% of respondents said they labeled their content as sponsored. But the role of marketers in encouraging (or discouraging) disclosure is strong.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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