Hub Entertainment Research has released a new report entitled “Battle for Share of Mind” – and it contains some interesting data about how people are dividing up their entertainment time, particularly as it relates to video time. The research is based on a survey of 1,774 people in the US ages 16-74 who watch at least 5 hours of TV per week and have broadband at home.
As part of its study, Hub asked respondents to estimate the breakdown of their entertainment time between TV shows, movies, social media, online video, gaming, and any other options.
The differences between 18-34-year-olds and those 35 and older were predictable, but nonetheless stark.
It’s clear that watching TV shows is a far more popular pastime for adults 35 and up than for their younger counterparts. In fact, whereas the 35+ crowd spends about half (48%) of its time watching TV shows, 18-34-year-olds only estimate spending a bit more than one-quarter (28%) of their time with TV shows. Read the rest at MarketingCharts.com.