Triggered email messages have repeatedly been shown to garner response rates higher than business-as-usual emails. But that doesn’t mean that you should expect all your Welcome campaigns to be read – or to even reach the inbox. A new study from Return Path finds that it’s a different type of message that’s most likely to be read.
Indeed, it’s the Post-Purchase campaign that leads in many of the metrics tracked by Return Path for its study.
To arrive at its conclusions, Return Path analyzed more than 600,000 commercial email messages sent to more than 1 million Microsoft, Google, Yahoo and AOL users by more than 3,000 commercial senders, between July 22 and November 29, 2017. Read the rest at MarketingCharts.com.