Archive for April 2018
Factors Contributing To Enjoyable Ads [CHART]
Ads that are humorous and from trustworthy brands are most likely to be considered enjoyable and memorable, Clutch has found in a survey of 1,030 US adults. Relevant and informative creative also resonates, per respondents, who said that ads that don’t inform are their most disliked.
Read MoreDayparting On Facebook, Instagram & Twitter [INFOGRAPHIC]
This infographic by Unmetric is based on an analysis of 100 U.S. brands and their social media activity, illustrating the best time to post on Facebook, Instagram and Twitter. Keep in mind the mileage will vary and the best approach is to pay close attention to when your audience is active on these platforms.
Read MoreEmployee Advocacy Programs [INFOGRAPHIC]
This infographic from EveryoneSocial illustrates the factors involved in building an employee advocacy program.
Read MoreAds.txt Adoption [CHART]
Ads.txt has emerged as a trend within programmatic advertising over the past year, so you better get used to it.
Read MoreMultitainment Users By Device, 2015-2019 [TABLE]
The simultaneous use of second-screen devices—smartphones, tablets and desktops/laptops—while watching TV has increased year to year and will continue through at least 2019.
Read MoreAwareness Of Biometric Technologies [CHART]
Many consumers are likely not running out to buy a device with biometrics because such devices are pricey. Indeed, Apple’s iPhone X is the manufacturer’s most expensive device to date.
Read MoreConsumer Attitudes Toward Facial Recognition [CHART]
Some 46.1% of respondents said they were not likely to purchase a device with facial recognition to help protect their privacy, while 46.1% said they were at least somewhat likely to buy one.
Read MoreWhy People Stream Video [CHART]
The dramatic rise of Netflix and other over-the-top (OTT) video services has fundamentally changed viewing habits in the US, especially among younger users, but in the short run it can be easy to overrate that change.
Read MoreVisual Marketing [INFOGRAPHIC]
This infographic from iScribblers illustrates five ways humans are wired for visual stimuli.
Read MoreSocial Media Engagement Best Practices [INFOGRAPHIC]
This infographic from Micro Creatives highlights best practices for social media engagement on Facebook, Twitter, Instagram and YouTube.
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