B2B Audience Targeting Challenges [CHART]

Chart: B2B Audience Targeting Challenges

B2B marketing communication campaigns are facing difficulties reaching target audiences, according to the 2018 State of B2B Communications report from Ytel. The study finds a majority of survey respondents agreeing that they have a hard time getting their message and content in front of their target audience.

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Web Survey Response Rates [CHART]

Chart: Web Survey Response Rates

Garnering survey responses can be a notoriously challenging task, facing headwinds such as general dissatisfaction with market research and survey fatigue. Consider that telephone survey response rates plummeted from 36% in 1997 to just 9% in 2012.

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Americans' Internet Access By Type, 2012 vs 2017

Chart: Americans' Internet Access - 2017 vs 2012

Fully 84% of US households now get some type of internet service at home, up 10% points over the past decade, according to a Leichtman Research Group (LRG) study. While internet service usage is only up a point over the past 5 years, the type of service used is changing.

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