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Instagram User Penetration, 2016-2021 [CHART]

By David Erickson | March 16, 2018

Chart: Instagram User Penetration, 2016-2021

One in three people—2.48 billion—worldwide used a social network in 2017, eMarketer estimates. Rising social network use in emerging markets in Asia-Pacific, Latin America and the Middle East and Africa drove an 8.7% gain over 2016.

Social media use in digitally advanced markets in North America and Western Europe is widespread. Future growth will primarily come from widening and improving internet access in developing markets, thanks to increasingly affordable smartphone models and government investments in mobile broadband coverage. Read the rest at eMarketer.

Posted in Consumer Behavior, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing, Visual Communications and tagged Instagram, Market Penetration, Mobile Social, Mobile Video, Photo Marketing, Podcast

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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