The surge of voice assistant usage in the US raises a natural—and as yet unanswered—question.
How exactly will ads be served to consumers using such services?
New data from Invoca might provide some insight into the answer.
The call tracking and analytics firm surveyed US voice-enabled speaker owners, asking them what factors would make them willing to listen to ads delivered through their devices.
Three in 10 said they would entertain ads via voice assistants if they were simply asked if they wanted to hear one before it played. In addition, 28% were open to ads if they got to choose the brands doing the advertising. Read the rest at eMarketer.