Website Referrals By Social Channel, 2016-2017 [CHART]

According to a report by Shareaholic, the percentage of website traffic coming from Facebook has already declined drastically in the second half of 2017. As you can see in this chart, Facebook’s share of all visits to a sample of 250,000 websites has dropped from 30.9 percent in the second half of 2016 to 18.2 percent in the last six months of 2017. Shareaholic attributes the drop to a number of earlier changes that Facebook made to its news feed last year and to a general change in user behavior on the platform. Read the rest at Statistia.