More than one-third (35%) of LinkedIn members around the world listen to podcasts, and fewer than 1 in 10 (8%) don’t know what a podcast is, according to results from a recent LinkedIn survey of more than 2,500 members. Respondents ages 18-34 are most likely to be listening to podcasts, with 42% claiming to do so regularly.
There’s not a drastic difference among the age groups, though: 36% of LinkedIn members ages 35-64 regularly listen to podcasts, as do one-third (33%) of those ages 65 and older.
In fact, only one-eighth (12%) of LinkedIn members ages 65 and older are unaware of what podcasts are, per the report. Read the rest at MarketingCharts.com.