Local Ad Spending, Digital vs Traditional [CHART]
Local ad spending in the country will continue to grow in 2018, according to new figures released by BIA/Kelsey. The firm expects US local ad spending to hit $151.2 billion in 2018, a 5.2% increase over $140.9 billion this year.
The bulk of those funds will be earmarked for traditional media. In fact, BIA/Kelsey reports 64.7% of expenditures will be dedicated to legacy media channels like TV and newspapers, with the rest going toward digital channels.
The polarized political climate will also contribute to the upswing. BIA/Kelsey anticipates the slew of statewide races for political office will help bolster local ad spending next year. Read the rest at eMarketer.