Percentage Of Brands On Snapchat By Industry [TABLE]

Table: Percentage Of Brands On Snapchat By Industry

Snapchat has become a must for many brands—especially those aiming to reach young consumers, who are the bulk of Snapchat’s audience. New research found that Snapchat adoption among brands increased throughout 2016, but many of these branded accounts were quickly abandoned.

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Most Popular Porn Searches By State [MAP]

Pornhub’s 2017 Year In Review reports the most popular searches by each state in the USA. They might all fly one flag, but the states aren’t always united in their taste for porn. ‘Lesbian’ is the number one most popular searched term by almost all of the states, minus Montana, North Dakota, South Dakota and Iowa!

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Share Of Screen Time For Generation V [CHART]

Chart: Share of Screen Time for Generation V

Virtually all children ages 0-8 live in households that have a mobile device, and that is clearly having an effect on media use, per results from a Common Sense Media study. The research details a striking shift in screen use over the past few years: children now spend 35% of their screen time with mobile devices, up from just 4% in 2011.

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Types Of B2B Content Personalization [CHART]

Chart: Types Of B2B Content Personalization

Some 68% of B2B marketers are testing out personalization of content or offers, perhaps in an effort to counter challenges with engagement. The primary form of personalization being tested by respondents is the type of content that targets are engaging with, though many are also trying out personalization by job function and title.

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Emoji Users By Gender [CHART]

Chart: Emoji Use By Gender

An analysis of 6 billion emojis used over the past two years shows women continue to use more emojis than men, negative emoji use spikes over night, and Virgin Atlantic sees more positive emojis in its mentions than American Airlines.

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