Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them, reports Kantar TNS in its annual Connected Life study, which is based on a survey of 70,000 consumers across 56 countries. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.
Recent research has found that a majority (56%) of North Americans are more concerned about their privacy on the internet than they were a year ago.
The Kantar TNS study indicates that privacy concerns are taking precedence over convenience for many: 43% of respondents globally are against connected devices monitoring their activities, even if that makes their lives easier. Read the rest at MarketingCharts.com.