Multitainment Behavior By Baby Boomers, Gen Xers & Millennials [CHART]

Chart: Mulititainment Behavior By Generation

Despite TV’s widespread reach, the attention of its US audience is something that’s increasingly fractured across several devices.

New research from YuMe and Nielsen found that there are some generational differences in the device most used for second-screening.

In the firms’ January survey of US internet users, the same percentage of millennials—defined as ages 20 to 36—used smartphones to second-screen as used PCs, at 68%. Read the rest at eMarketer.